Digital Marketing Specialist (H/F) - FYTE

On behalf of one of our client, we are currently looking for a Digital Marketing Specialist (M/F).

Responsibilities:

• Responsible for all day to day operations from the planning process to the implementation and optimization of paid search campaigns (Google Ads);
• Upload and manage keywords, ad creative and ad extensions;
• Utilize bid management tools to maximize the effectiveness of campaigns;
•  Perform ongoing keyword discovery, expansion and optimization;
• Oversee daily performance, budget pacing and trends to meet campaign goals;
• Track, report, and analyze all search marketing campaigns and website analytics;
• Responsible for all day to day operations from the planning process to the implementation and optimization of Social Networks campaigns (Facebook, Instagram, Pinterest) – direct buying;
• Responsible for operations from the planning process to the implementation and optimization of digital video campaigns (YouTube) – direct buying;
• Present results to leadership as needed;
• Liaise with the International marketing teams for implementations of each Country’s digital activities;
• Other duties as assigned.

Requirements:

• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications;
• Approximately 2-4 years’ experience in paid search and Social Networks media buying;
• Experience with search engine platforms, web analytics tools, bid management tools, and other third party tools such as Google AdWords and Google Analytics, Facebook Business Manager;
• Google and Facebook certification is desired;
• Strong project management skills;
• Strong communication skills;
•  High attention to detail;
• Proficient Excel skills;
•  Fluent English, French is not required but it is a plus;
• Based in Luxembourg.

If you are interested please send your application to Geraldine Spies quoting the reference LU801061.